Trend watchers announced that Nature may finally have begun a long hoped for comeback. In a development that caught the world off guard, last week Nature surged past Beyoncé in the well respected Google Trends ratings. S/he now has sights set on surpassing Kim Kardashian in public popularity. That will be a stiff challenge. Nature currently receives a respectable 823,000 web searches a month. But for each search for Nature, there are nearly 17 for Ms Kardashian, who receives 13,600,000 searches a month. Continue reading Nature smacks down Beyoncé. Will Kim be next?